A toothbrush for life.

The last toothbrush you'll ever need.

Beautiful. Durable. Sustainable. Designed to make eco-friendly habits second nature.

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10-Year Warranty90% Less Plastic WasteFree Recycling ProgramQuarterly SubscriptionPersonalized For You 10-Year Warranty90% Less Plastic WasteFree Recycling ProgramQuarterly SubscriptionPersonalized For You 10-Year Warranty90% Less Plastic WasteFree Recycling ProgramQuarterly SubscriptionPersonalized For You 10-Year Warranty90% Less Plastic WasteFree Recycling ProgramQuarterly SubscriptionPersonalized For You

Why ?

The toothbrush industry has a massive waste problem. We're here to change that.

1 Billion

toothbrushes thrown away every year in the U.S. alone

50M lbs

of plastic waste generated annually in the U.S. alone. That's 285 fully loaded jumbo jets. Globally, the number is 25x higher.

1 billion toothbrushes wrap the earth 4 times

4x Around

1 billion toothbrushes can wrap around the Earth 4 times

Only 10% Waste

With LOOP, only the small replaceable head is changed every 3 months. That's just 10% of the plastic weight of a regular toothbrush.

Built to Last a Lifetime

Our handles are made with premium materials and backed by a 10-year warranty. When a handle eventually reaches its end, we take it back and recycle it for you. That's what closing the loop means.

Made Uniquely Yours

Choose your color, engrave your name, and make it truly yours. When something feels personal, you don't throw it away. You keep it for life.

Seasonal Subscription

Fresh heads delivered every season on the 21st. One consolidated shipment for all subscribers, because fewer boxes means a lighter footprint.

How It Works

Three simple steps to a lifetime of sustainable smiles.

Choose Your Brush

Pick from our Adults or Children collection. Select a design or color that matches your style.

Make It Yours

Engrave your name on the handle. Choose your bristle type or age range for the perfect fit.

Subscribe & Save

Fresh replacement heads delivered every season on the 21st. One shipment, zero waste, total convenience.

Make the Switch

Choose your category to start personalizing your forever toothbrush.

Adults

Sleek, modern design with soft or medium bristle options. Personalize with your name and favorite color.

Children

Fun, colorful designs that grow with your child. 3 bristle sizes for ages 1-4, 5-10, and 11-14.

Customize Your LOOP

Customize Your LOOP

1. Choose Your Design

2. Add Your Name

Max 12 characters. Engraved on your handle.

3. Select Bristle Type

4. Choose Your Plan

LOOP is subscription-only. We're not selling a product, we're building a habit. If you're ready to really make a change, join us.

The Story Behind

A toothbrush designed to last. Born from curiosity, built with purpose.

Merox, Founder of LOOP

Hi, I'm Merox.

I'm an engineer, and ever since I was a kid, I've been obsessed with the ocean and nature.

When you grow up with that lens, you start noticing something strange: some of the most common objects in our daily lives are just badly designed. Not in how they work, but in how they end.

One of those objects is the toothbrush.

Why was it made to be thrown away entirely, over and over again?

I don't have all the answers. But I knew I wanted to change that.

Every year, over 1 billion toothbrushes are discarded in the U.S. alone, and around 25 billion globally. A massive problem hidden inside a tiny object.

And the craziest part? The solution is simple.

I was first inspired by a toothbrush I bought in Italy in 2018. One I still use today. It wasn't perfect, but it made me question everything.

That single brush sparked an idea that wouldn't go away.

That's how LOOP was born.

The toothbrush from Italy, 2018. Still in use today.

Our Mission

At LOOP, we're here to close the loop. Rethink a small everyday habit and turn it into something better.

◈

A toothbrush designed to last.

◈

Designed to feel like yours.

◈

Designed so we stop throwing away the whole thing, every time.

Welcome to LOOP.

Prototype Disclaimer

This is a mock website currently under construction. It is not a live store. The sole purpose of this site is to communicate the concept and vision behind LOOP.

We'd Love Your Feedback

Have thoughts, ideas, or just want to say hi? Reach out directly:

loop.toothbrush4life@gmail.com

Frequently Asked Questions

Everything you need to know about LOOP.

When you order your LOOP toothbrush, you choose between two plans. With the Quarterly plan, you pay $15 for the handle upfront plus $10 for your first replacement head. Every 3 months after that, a fresh head is delivered to your door for $10. With the Annual plan, you pay $50 once per year for the handle plus 4 heads shipped together. Both plans can be cancelled anytime.

Replacement heads ship on the 21st of every season: March 21, June 21, September 21, and December 21. We consolidate all subscriber shipments into one delivery per season, which reduces our carbon footprint significantly.

Absolutely. You can cancel anytime, no questions asked. Your handle is yours to keep forever. It's built to last. If you cancel, you simply won't receive new replacement heads. You can always re-subscribe later.

Traditional toothbrushes are designed to be thrown away entirely every 3 months. LOOP is different: only the small bristle head gets replaced, which is just 10% of the plastic of a regular toothbrush. The handle is made from premium materials, personalized with your name, and backed by a 10-year warranty.

When your replacement head arrives, you send back the old one using the prepaid return envelope included in every shipment. We collect and recycle all returned heads responsibly. If your handle ever reaches the end of its life, we'll take that back too. That's what closing the loop is all about.

Yes! We offer a full Children's collection with fun, colorful designs. Kids' brushes come in three bristle sizes: Ages 1-4 (extra small), Ages 5-10 (medium), and Ages 11-14 (full). The brush grows with your child while the handle stays the same.

Every LOOP handle comes with a 10-year warranty. If your handle breaks, cracks, or shows defects during normal use, we'll replace it for free. We stand behind the quality of our product because we built it to last.

The engraving is permanent and done during manufacturing, so it can't be changed after your brush is made. Take your time choosing. This toothbrush is going to be with you for a very long time!

We're launching first in the United States with carbon-neutral shipping. International shipping will follow soon. Join the waitlist to be the first to know when we expand to your area.

Our Sustainability Commitments

Built from the start to do less harm. Here's how we hold ourselves accountable.

Recycled Materials

Every LOOP handle is made from post-consumer recycled (PCR) plastic. Our roadmap includes transitioning to bio-based or nylon-free bristles — because every component matters.

Minimal Packaging

Our packaging is minimal by design — FSC-certified paper, zero plastic wrapping, and right-sized boxes to cut waste at every step of the supply chain.

Free Recycling Program

Every brush head you return gets a second life. Used heads and handles are processed back into recycled materials — closing the loop on every product we ship.

See how it works →

Green Logistics

All replacement heads ship on the 21st — timed with the seasonal equinoxes and solstices — so every route is fully consolidated and individual trips are minimised. We're also committed to partnering with EV-based last-mile carriers by 2027.

Aspiring · 2027

1% for the Planet

We're working toward becoming a certified 1% for the Planet member — committing 1% of annual revenue to vetted environmental non-profits. Every LOOP sold will contribute to the planet we're protecting.

Aspiring · 2028

B Corp Certification

B Corp measures a company's full social and environmental impact — not just what it sells, but how it operates. We're actively working toward meeting the rigorous standards required to certify.

Transparency matters to us.

Doing less harm isn't enough. We want to do good.

We want you to be in the LOOP. #BeInTheLOOP

Join the Waitlist

Closed Loop Toothbrush Lifecycle

Every LOOP product is designed to come back. Here's how we close the loop.

Closing the loop

Recycled Plastic

Uses post-consumer recycled (PCR) materials as input.

Reusable Toothbrush

Durable design, ergonomic handle, long-lasting use. Your LOOP product.

Replaceable Heads

Only change the brush head, reducing waste by 90%.

Recycling Program

A take-back scheme for returning used heads and old handles for processing.

How Our Recycling Program Works

Use Your LOOP

Enjoy your personalized, durable toothbrush. The handle is built to last years, not months.

Swap the Head

Every 3 months, you receive a fresh replacement head. Pop off the old one, click on the new one.

Send It Back

Use the prepaid return envelope included with every shipment to send back your used head.

We Recycle It

Used heads and old handles are processed and turned back into recycled materials. The loop closes.

90% Less plastic waste per brush

10 yr Handle warranty

100% Take-back rate goal

Ready to close the loop?

Every LOOP toothbrush you use is one less in a landfill.

Make the Switch

The last toothbrush you'll ever need.

Why ?

1 Billion

50M lbs

4x Around

Only 10% Waste

Built to Last a Lifetime

Made Uniquely Yours

Seasonal Subscription

How It Works

Choose Your Brush

Make It Yours

Subscribe & Save

Make the Switch

Adults

Children

Customize Your LOOP

Customize Your LOOP

1. Choose Your Design

2. Add Your Name

3. Select Bristle Type

4. Choose Your Plan

The Story Behind

Our Mission

Prototype Disclaimer

We'd Love Your Feedback

Frequently Asked Questions

Your Cart

Our Sustainability Commitments

Recycled Materials

Minimal Packaging

Free Recycling Program

Green Logistics

1% for the Planet

B Corp Certification

Doing less harm isn't enough. We want to do good.

Closed Loop Toothbrush Lifecycle

Recycled Plastic

Reusable Toothbrush

Replaceable Heads

Recycling Program

How Our Recycling Program Works

Use Your LOOP

Swap the Head

Send It Back

We Recycle It

Ready to close the loop?

We're Almost There!

Share Your Thoughts

Join the Waitlist