Merox, Founder of LOOP
Hi, I'm Merox.
I'm an engineer, and ever since I was a kid, I've been obsessed with the ocean and nature.
When you grow up with that lens, you start noticing something strange: some of the most common objects in our daily lives are just badly designed. Not in how they work, but in how they end.
One of those objects is the toothbrush.
Why was it made to be thrown away entirely, over and over again?
I don't have all the answers. But I knew I wanted to change that.
Every year, over 1 billion toothbrushes are discarded in the U.S. alone, and around 25 billion globally. A massive problem hidden inside a tiny object.
And the craziest part? The solution is simple.
I was first inspired by a toothbrush I bought in Italy in 2018. One I still use today. It wasn't perfect, but it made me question everything.
That single brush sparked an idea that wouldn't go away.
That's how LOOP was born.
The toothbrush from Italy, 2018. Still in use today.
Our Mission
At LOOP, we're here to close the loop. Rethink a small everyday habit and turn it into something better.
A toothbrush designed to last.
Designed to feel like yours.
Designed so we stop throwing away the whole thing, every time.
Welcome to LOOP.